Head - Product & Sales - Excavator

Job Title: Head Product & Sales - Excavator

Level: GM/CGM

Reporting To: Head Sales & Marketing

Function: Sales & Marketing

Experience: 15-20 Years

Qualification: BE/B. Tech (Mech/Automobile)/MBA/PGD (Sales

Key Responsibilities:

1. Target Setting - Monthly, Quarterly & Annual Targets i.e. Delivery, Retail Sales, Collection & SOM.

- Analyze / review the data on forecasting & planning, presented by respective RBMs- .

- Monitoring regional budgets & their effective utilization.

- Ensure daily business output and reports from all Zonal Offices.

- Direct engagement with Clients.

2. Branding & Networking

- Monitoring the weaker area for continuous growth and provide corrective actions.

- Review BTL activities like Competitive Demos, Product Launches & Sales Promotion.

- Facilitate idea generation and exchange of best practices.

- Adhere to sales processes, policies & Marketing tools at all Networks.

3. Product positioning, planning & availability

- Ensuring timely forecast & booking of production slots.

- Coordinating with overseas & local suppliers for timely availability of machines.

- Negotiations with the suppliers to ensure product offerings are competitive & in line with the market requirements/product positioning.

- Product performance benchmarking & monitoring

- Adhering to Daily, weekly & Monthly MIS requirements of the company & principle.

4. Fund Management & Commercials

- Ensure rotation of fund through monitoring.

- Build relationship with Regional Bankers for smooth support of Retail Finance to Dealers.

5. Training

- Ensure Trained manpower.

- Mentoring / Coaching to team for their areas of improvement through timely Reviews and guidance.

6. Team Management

- Close interaction with reportee's on assigned roles.

- Mentoring / motivating team as per their desired level.

- Ensuring vibrancy between the team members and supporting verticals.

- Consideration of emotional aspects of sub-ordinates while taking care of Business needs.

- Complying to the company policies.

7. Administration

- Proper utilization of Manpower as per Budget / need for both, Offroll & Onroll.

8. Business Intelligence (Marketing & Product)

- Competition knowledge and Counter action

- Convert Vision into small missions.

Critical Success Factors:

- Effective Communication.

- Strong Business Analysis (Strategic Orientation).

- Timely execution of planned goals/targets.

- Providing learning opportunity to team members for their career development.

- Motivation through proper rewarding & recognition.

- Keeping personal / professional touch with each client.

- Problem Solving/Analysis

- Strategic Thinking

Key challenges:

- Effective delegation of task.

- Optimum / effective utilization of present (limited) resources.