Senior Consultant - Recruitment at hCapital Business Consulting
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Head - Product Marketing - Technical Firm (2-8 yrs)
- Define strategies to achieve learning and acquisition goals. Ensure strategies are clearly communicated and aligned with senior leadership, cross-functional partners and the team.
- Using data to identify promising markets for product expansion, conducting user research, creating content for social media and marketing initiatives, and designing inbound marketing campaigns.
- Planning, prioritising & managing marketing initiatives to drive fast paced growth. End to end project management throughout the project life cycle - planning, strategy, kick-off, implementation, assessment
- Led all the strategic partnerships and affiliates for the company.
- Experience in generating new affiliates, negotiation, communication, monitoring the same.
- Devised and executed a marketing strategy to acquire users and drive transactions on corporate digital channels - website and app conceptualizing brand communication and creative strategy for app marketing campaigns.
- Formulating Go-To-Market strategy for the app, executed launch campaigns across India Executing campaigns on social media & digital channels (Facebook, Google, Email, Mobile Networks)
- Driving inorganic user acquisition through website SEO and App Store Optimization.
- Optimizing conversion funnel through user insights, market intelligence reports and analytics.
- Responsible for sales, strategy, campaign setup & management and client relationship.
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