Head - Product Marketing - Pesticides

- Responsible for product marketing (Turnover/ Profitability) of Crop protection products. Design & implement product bundling, promotional activity, generate demand, analyse performance, market trends & drive action plans. Market info, pricing & MIS.

- Create innovative pricing & attractive value propositions for farmers

- Regular review of Traded & Own Pesticides categories Performance.

- Design and employ promotional activities to increase footfalls for Stores

- Periodically track the Market trends, Crop Patterns, Seasonal fluctuations, Consumers expectation, Competitors approach etc

- Monitor the performance of bundling products

- Construct and Track MIS on regular basis

- B Sc (Agri/Horti) MBA. 15-20 yrs of exp in Pesticides Product Management & Marketing background with 10 yrs of field sales exp. Exp in Cross selling, upselling, product positioning, Creating value proposition. Good at Analysis, planning & people management.