Head - Product Marketing - Online/Internet

Responsibilities:

- Experience in hiring and building strong teams

- B2B product marketing experience.

- Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics.

- Ability to interact with Engineering, Product Management teams

- Develop and own product positioning, messaging, and value propositions that differentiate our products in the market

- Provide input and strategy into the product roadmaps, strategy, and pricing based on market and customer research findings, and competitive findings

- Understand new markets, customer personas, products, and competition and deliver actionable intelligence to the product, sales, and other departments to maintain our competitive edge

- Drive the GTM strategy for a high potential category of products.

- Work cross-functionally with both the sales and product teams to create product marketing content (e.g. case studies, sales enablement materials, product videos, web copies, competitive differentiation, white papers) that clearly and effectively communicates unique capabilities of our products and their features.

- Drive product marketing direction by collaborating with other marketing functions corporate marketing, content marketing, and field marketing