Head - Product Marketing - LMS K12

- Own and Execute Product Marketing Strategy; As the Head of Product Marketing for education vertical, build and execute, through your team, a best-in-class product marketing strategy aligned to the annual business plans to help improve the success & penetration of our programs in the market in India and South Asia.

- Lead, develop, and inspire a team of product marketers.

- Strategic Thinking - balanced by commercial focus and an ability to lead the deployment of products and marketing campaigns.

- Drive inbound & outbound marketing efforts to create a robust lead generation engine for Schools business teams.

- Be the Product Champion; help inform the overall marketing strategy with valuable product marketing intelligence.

- Be the evangelist, internally and externally, for our complete programs and learning solutions set. Monitor the performance of solutions to educate key stakeholders.

- Leading and overseeing digital marketing strategies to maximize and enhance the business's consumer reach, customer engagement, and satisfaction.

- Establish thought leadership for the various products & programs through powerful content management.

- Plan and deliver effective & impactful webinars every quarter.

- Leverage the power of video and testimonial marketing for showcasing the product to prospects.

- Develop, cultivate and grow thriving school communities for relationship and product penetrations.

Customer Research

Competitor Intelligence

GTM

Stakeholder Management;

Product messaging and positioning

Content Development

Market, customer, and competitive analysis

Sales enablement

Demand generation

Evangelism