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21/08 Priyanka Baria Sukre
Recruiter at Multinational Chemical Organization

Views:455 Applications:164 Rec. Actions:Recruiter Actions:13

Head - Product Marketing - IT (5-20 yrs)

Navi Mumbai/Mumbai Job Code: 1303918

Product Marketing Head

Key Responsibilities:

Product Strategy and Management:

- Develop and execute a comprehensive product strategy in alignment with the company's overall business objectives.

- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.

- Define product roadmap, prioritize features and enhancements based on market demands and customer feedback.

- Collaborate with product development teams to ensure timely and successful product delivery.

Product Marketing:

- Create and execute marketing plans to drive product adoption, customer acquisition, and revenue growth.

- Develop compelling product messaging, positioning, and value propositions that resonate with the target audience.

- Plan and execute Enterprise Solutions, product launches, including coordinating with various teams to ensure a successful go-to-market strategy.

Sales Enablement:

- Work closely with the sales team to provide them with the necessary tools, training, and resources to effectively sell the product.

- Develop sales enablement materials, such as product presentations, FAQs, case studies, and competitive analysis.

- Conduct product training sessions for the sales team to enhance their product knowledge and selling skills.

- Monitor sales performance and provide feedback to continuously improve the sales process.

Market Analysis and Competitive Intelligence:

- Stay updated with industry trends, emerging technologies, and competitor activities.

- Conduct competitive analysis to identify strengths, weaknesses, and opportunities for the company's products.

- Monitor customer feedback and market response to identify areas for product improvement and innovation.

- Collaborate with the product development team to prioritize and implement product enhancements based on market demands.

Team Management and Leadership:

- Build and lead a high-performing product and marketing team.

- Set clear goals, provide regular feedback, and support the team's professional development.

- Foster a collaborative and innovative work culture that encourages teamwork, creativity, and accountability.

- Coordinate and align activities across different departments to ensure the successful execution of product and marketing strategies.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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