Head - Product Marketing - IT

Product Marketing Head

Key Responsibilities:

Product Strategy and Management:

- Develop and execute a comprehensive product strategy in alignment with the company's overall business objectives.

- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.

- Define product roadmap, prioritize features and enhancements based on market demands and customer feedback.

- Collaborate with product development teams to ensure timely and successful product delivery.

Product Marketing:

- Create and execute marketing plans to drive product adoption, customer acquisition, and revenue growth.

- Develop compelling product messaging, positioning, and value propositions that resonate with the target audience.

- Plan and execute Enterprise Solutions, product launches, including coordinating with various teams to ensure a successful go-to-market strategy.

Sales Enablement:

- Work closely with the sales team to provide them with the necessary tools, training, and resources to effectively sell the product.

- Develop sales enablement materials, such as product presentations, FAQs, case studies, and competitive analysis.

- Conduct product training sessions for the sales team to enhance their product knowledge and selling skills.

- Monitor sales performance and provide feedback to continuously improve the sales process.

Market Analysis and Competitive Intelligence:

- Stay updated with industry trends, emerging technologies, and competitor activities.

- Conduct competitive analysis to identify strengths, weaknesses, and opportunities for the company's products.

- Monitor customer feedback and market response to identify areas for product improvement and innovation.

- Collaborate with the product development team to prioritize and implement product enhancements based on market demands.

Team Management and Leadership:

- Build and lead a high-performing product and marketing team.

- Set clear goals, provide regular feedback, and support the team's professional development.

- Foster a collaborative and innovative work culture that encourages teamwork, creativity, and accountability.

- Coordinate and align activities across different departments to ensure the successful execution of product and marketing strategies.