Recruiter at Multinational Chemical Organization
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Head - Product Marketing - IT (5-20 yrs)
Product Marketing Head
Product Strategy and Management:
- Develop and execute a comprehensive product strategy in alignment with the company's overall business objectives.
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
- Define product roadmap, prioritize features and enhancements based on market demands and customer feedback.
- Collaborate with product development teams to ensure timely and successful product delivery.
- Create and execute marketing plans to drive product adoption, customer acquisition, and revenue growth.
- Develop compelling product messaging, positioning, and value propositions that resonate with the target audience.
- Plan and execute Enterprise Solutions, product launches, including coordinating with various teams to ensure a successful go-to-market strategy.
- Work closely with the sales team to provide them with the necessary tools, training, and resources to effectively sell the product.
- Develop sales enablement materials, such as product presentations, FAQs, case studies, and competitive analysis.
- Conduct product training sessions for the sales team to enhance their product knowledge and selling skills.
- Monitor sales performance and provide feedback to continuously improve the sales process.
Market Analysis and Competitive Intelligence:
- Stay updated with industry trends, emerging technologies, and competitor activities.
- Conduct competitive analysis to identify strengths, weaknesses, and opportunities for the company's products.
- Monitor customer feedback and market response to identify areas for product improvement and innovation.
- Collaborate with the product development team to prioritize and implement product enhancements based on market demands.
Team Management and Leadership:
- Build and lead a high-performing product and marketing team.
- Set clear goals, provide regular feedback, and support the team's professional development.
- Foster a collaborative and innovative work culture that encourages teamwork, creativity, and accountability.
- Coordinate and align activities across different departments to ensure the successful execution of product and marketing strategies.
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