Head - Product Marketing - IT

Market Sizing & Industry Marketing

- Develop positioning, marketing strategy and key messages.

- Identify new markets and geographies for entry and create vision/values/positioning go-to-market strategies

Product Marketing

- Design and project-manage effective marketing campaigns to drive product awareness and usage, applying rigorous tracking and analysis to determine business growth.

- Provide product roadmap with industry data and product/competitor trends

- Ensure consistency in messaging and versioning across all instances of the product usage

Branding Strategy

- Create corporate branding messages, visionary statements, taglines and value proposition

- Use primary and secondary research as well as internal data and competitive intelligence to develop a deep understanding of the market, customer’s usage patterns

Communication (Internal & External)

- Work cross-functionally to ensure alignment with outbound marketing and PR campaigns.

- Work closely with media and creative agencies to drive creative development and effective media planning and execution.

- Work on creating new content to assist the digital media strategy (videos, whitepapers, web content, social media content, email campaigns)

- Launch new intranet and internal newsletters; company Facebook, and other internal media while also driving announcements internally

Digital Marketing

- Create and launch new website, create web content to reflect change in products and functionalities

- Launch social media campaign & blogs

Events Management

- Co-ordinate and manage all events company participates in with a booth or a larger presence

- Oversee the logistics, design, vendor management, invoicing and printing that is needed to support internal and external events

Minimum Qualifications

- MBA degree from Tier – 1 B- Schools with 15 – 20 yrs of prior experience

- Experience in a product marketing role with a customer-facing focus

Preferred Skills

- Understanding and knowledge of the FS or DCS domain would be an advantage

- Up-to-date on groundbreaking web/technology trends and innovative implementations.

- Ability to comfortably interface with all levels of management and to communicate cross-functionally in a structured and clear manner to influence outcomes.

- Strong communication and organizational skills.