Position Objective :
- To lead the product management of a product line of the company and own its P&L.
- To identify profitable opportunities that meet market needs, launch products in the market, oversee products already in the market and wind down products that no longer meet market needs
Reports To : EVP Marketing - Product Managers
Location : Mumbai
Department - Central Marketing
Key Responsibilities :
1) Understands the Market :
- Communicates with customers potential customers
- Co-ordinates usability tests
- Leads drafting, execution and interpretation of surveys
- Keeps an on-going record of compliments & complaints
- Tests / Trials the own product and that of competition regularly
2) Develops Market Based Product Strategies :
- Conduct extensive Research
- Is aware of and understands the competition
3) Bridges Every Department That Touches Product viz.,Sales,Market Communication,Technical, Quality & Design, Customer Service & Operations
4) Full Responsibility :
- Capture and Prioritizes Ideas & Functions
- Opportunity Assessment
- Immerse in User Insights, Brand Development, Market Requirements / Customer Stories
- Work on Business Case / Investment Justification
- Design Product Requirements
- Build Subject Matter Expertise
- Launch Internal Training
- Explore Market Strategy & External Customer Research
- Prepare Marketing Plan, Sales Collaterals & External MarCom
- Work on Pricing, Sales and Channel Support
5) Shared Responsibility :
- Market Analysis (Competition, Trends, Supply imbalances etc)
6) Contribute to :
- Market Strategy
- External Customer Research
- Business Requirements
- Design of Prototype Development & Testing
- Supplier Engagement
- Managing projects
- Testing
7) Lead, guide and manage a team of product managers :
Candidate Profile:
- Education : BE ( preferred ) /Engineering / Technical Knowledge/capability + MBA (premier Bschool)
- Business Management/P&L management experience is a must
- Experience : 16-20 yrs of total experience : Marketing/Service/Product Management/Business Management
- Proven experience in owning and managing products across entire lifecycle
- Should have had a stint overseas
- Communication / Interpersonal skills
Rukhsana Imam
Genetic Callnet Pvt Ltd.
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