Head - Product Management - BPM & IT Software Firm

Company : One of the Largest and fastest BPM and IT Software Company

Position : Head - Product Management

Location : New Delhi

Job Description :

Position : This is a senior level position that drives product management and product marketing of all products.

Requirements :

- Overall experience of 15 years and above in Enterprise software products and solutions offerings in the role of Product Management / Product Marketing / Pre-Sales / Solution Architecture.

- Understands application of technology - past and current, to solve Enterprise scale problems.

- Desirable experience in ECM / BPM / Case Management software for Enterprises.

- Desirable Experience in one or more of Enterprise Mobility, Analytics and Cloud.

- Must have a track record to represent organization in forums such as Customer Meets and Industry Associations

- Ability to analyze market trends related to B2B, IT Industry and Software Products by tapping into Customers, Analysts and cyber space.

- Ability to position products favorably to internal sales / pre-sales, customers, and analysts.

- Excellent interpersonal skills to interact with engineering team, pre-sales team, and analysts.

- Excellent written and verbal communication skills

- Self-starter with ability to build and lead teams to research, learn, and adapt to changing business needs.

Roles and Responsibilities :

Analyst Engagement :

- Managing relationship with Key Analysts firms such as Gartner, Forrester etc.

- Responsible for maintaining and bettering on positioning in Analyst Reports - currently 4 Magic Quadrant reports and 4 Wave reports amongst others.

- Engage Analysts in a positive dialog regarding updates related to Company, Product, Roadmap, Wins, etc.

- Engage Analysts for Strategic Advisory Sessions, Briefings and Inquiries both to seek information and to influence them

Product Management :

- Benchmarks product with competitive offerings, tracks trends which will influence product

- Conducts research and analysis to get information and feedback from customers

- Determines product positioning and messaging for multiple geographies

- Coordinate product requirement pipeline, ensure prioritization and briefs engineering team on the same

- Prioritizes and plans releases in collaboration with engineering

- Participates in engineering cycle to review specifications, UX, UI, Build & Testing to confirm it is in accordance with requirement

- Publishes product vision and roadmap

- Tracks product adoption

- Establishing thought leadership by innovative application of our technology, establishing competitive advantage, and active contribution in social media through blogs, webinars, and white papers

Sales Enablement & Product Marketing :

- Communicates the value proposition of the products to the sales team and develop the sales tools that support the selling process of products

- Create content, case studies and marketing collateral to support pre-sales and sales teams for evangelization to Industry Analysts and CIOs. Drive proof of concept and demo development

- Advises Sales and Pre-Sales on specific portions of RFIs and RFP

Market & Competitive intelligence : Understands buyers and buying criteria; Understands competition and how to create differentiation, prepares battle cards and product comparison sheets to facilitate sales and pre-sales

- Determines suitable demo scenarios to be demonstrated to analysts or customers

Reporting to : VP - Marketing

Location : New Delhi