Posted By
Posted in
Sales & Marketing
Job Code
1133865
Head - Performance Marketing
- Creating and executing a strong performance marketing strategy & execution plan - Developing and managing digital prospecting and remarketing campaigns.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient Ensuring successful planning, execution, optimization for key traffic KPIs via paid channels (Google,facebook,youtube)
Roles & Responsibilities :
- Ensuring successful campaigns managing bids and budgets.
- Optimizing campaigns across multiple channels to deliver the best return on investment.
- Creating and executing a strong performance marketing strategy & execution plan - Developing and managing digital prospecting and remarketing campaigns.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient -Ensuring successful planning, execution, optimization for key traffic KPIs via paid channels (Google,facebook,youtube)
- Driving content marketing .
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
Eligibility :
- Minimum of 5 years' experience in Digital Marketing in with B2C companies (mandatory)
- Should have managed a monthly performance budget of 2 cr+
- Minimum of 4 years' specialized experience in Performance Marketing (mandatory)
- Candidates with engineering educational background (mandatory)
- Experience with people management in leading and coaching diverse team members.
- Experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Knowledge or work experience in SQL / Tableau is added advantage
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Posted By
Posted in
Sales & Marketing
Job Code
1133865