Head - Performance Marketing - Internet/Online

Head - Performance Marketing

- Creating and executing a strong performance marketing strategy & execution plan - Developing and managing digital prospecting and remarketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient Ensuring successful planning, execution, optimization for key traffic KPIs via paid channels (Google,facebook,youtube)

Roles & Responsibilities :

- Ensuring successful campaigns managing bids and budgets.

- Optimizing campaigns across multiple channels to deliver the best return on investment.

- Creating and executing a strong performance marketing strategy & execution plan - Developing and managing digital prospecting and remarketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient -Ensuring successful planning, execution, optimization for key traffic KPIs via paid channels (Google,facebook,youtube)

- Driving content marketing .

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.

Eligibility :

- Minimum of 5 years' experience in Digital Marketing in with B2C companies (mandatory)

- Should have managed a monthly performance budget of 2 cr+

- Minimum of 4 years' specialized experience in Performance Marketing (mandatory)

- Candidates with engineering educational background (mandatory)

- Experience with people management in leading and coaching diverse team members.

- Experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

- Knowledge or work experience in SQL / Tableau is added advantage