Head - Performance Marketing - HealthTech

Must haves:

- Experience of 5-7 years driving performance marketing in consumer tech or services

- Hands on experience in strategizing and executing campaigns across digital marketing channels like Meta, Google, YouTube, affiliates, CRM

- Have managed the scale of 2 Cr INR+ monthly spends

- Led a team (2+) for at least 3 years

- Experience in-app marketing in India

- Experience in strategizing organic growth for products - SEO, ASO, Referrals, content marketing

- Deep knowledge of retention marketing and CRM

Key traits :

- Data driven

- First principle thinking, experimentation mindset

- Ability to strategize campaigns with unit metrics like CAC and RoAS

- Open to learning and collaborating with other teams