Head - Performance Marketing - EduTech

A strong B2B Enterprise Marketing professional with demonstrated hands on experience in Performance Marketing with at 8 years plus experience in the domain.

Candidates should have the following attributes :

- Should have Managed Performance Marketing B2B - Planning, creative, leads, customer acquisition and cross-selling

- Should have driven Qualified leads through affiliate marketing with increased business month on month

- Should have planned and managed marketing promotion & programs with budgets (Content, Product Promotion and Consumer Promo)

- Should be strong on Strategic planning of marketing and promotional calendar to drive business in line with AOP targets

- Should have managed sourcing team with continuous feedback for improvements in product and capabilities

- Should have driven digital strategy & customer promos

- Keep a regular check on business P&L working closely with Top Management, Cross-functional teams to drive business in line with long term plans

- Apt at driving Business Strategy along with product, learning and sales team

Key Skill Sets :

- Digital Marketing / Media Planning & Buying / Performance Marketing / Business Strategy / Media Strategy / Digital Media / Brand Management / Marketing Strategy / Digital & Media Partnerships / Vendor & Agency Management

Vinita Sinha
9811118713