Head - Performance Marketing - Education Industry

Head - Performance Marketing

Industry : Education

Location : Vashi, Navi Mumbai

Working Days : 6 days (Hybrid)

Overall Responsibility:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns and Sales

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Instrument conversion points and optimize user funnels Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Experience in Lead Generation in must

Education/Experience:

- Bachelors degree in a quantitative discipline or graduate degree

- Exp. 8-10 years of work experience.