We are seeking a talented and dynamic Head - Performance Marketing (K12) in Bangalore for one of India's largest education platforms that aims to build the world's largest online knowledge repository for multi-lingual education Role Overview : - The Head of Performance Marketing (K12), reporting to the Chief Marketing Officer establishes and implements a digital strategy to drive revenue and grow business. The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI. Specific responsibilities : - Responsible for setting the overall Performance Marketing and Acquisition Strategy for the K12 Business, including planning, budgeting, reporting, and execution across multiple channels. - Devise the strategy and lead the in-house team across key channels like SEO, PPC, Affiliate Marketing, Performance & Conversion Marketing, Facebook, Instagram & Google Adwords. - Build attribution models, multi-channel tracking, Customer Acquisition funnels & run targeted campaigns. - Create, maintain, and optimize PPC campaigns, ad-copies, A/B testing, budgeting. - Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments. - Manage third parties effectively such as digital agencies and service providers. - Work with Brand, Business, Tech, UX teams for a top-notch digital customer experience and engagement. Key Requirements to succeed : - MBA in Marketing or any other related field with a minimum of 10+ years of experience in performance marketing, with experience of leading a team. - Experience in mobile app marketing and analytics platforms like Google Analytics, Appsflyer. - Experience in marketing automation tools like Intercom, Web Engage & Clevertap. - Strong data-driven orientation and analytical mindset with a focus on ROI - Comfortable working in a fast-paced environment and have agility in adapting to the situation. - Candidates from tech startups, internet, e-commerce, OTT/ Travel industries will be preferred

Bangalore

Head - Performance Marketing - Education 

Head - Performance Marketing - Education  ,Job Description for Head - Performance Marketing - Education  in Buildkonnect Consultants in  Bangalore for (10-15) years of experience. Apply Now!

Job Description for Head - Performance Marketing - Education  in Buildkonnect Consultants in  Bangalore for (10-15) years of experience. Apply Now!