Head - Performance Marketing - Education

Key Responsibilities:

- Performance Marketing Strategy: Craft and execute comprehensive performance marketing strategies that encompass paid search, paid social, display advertising, email marketing, and affiliate marketing to drive outstanding results.

- Innovation in Marketing: Embrace innovation as a core principle in our performance marketing efforts, leveraging cutting-edge technologies, creative campaign ideas, and fresh approaches to enhance ROI and customer acquisition.

- Lead Generation Expertise: Harness your lead generation expertise to ensure a steady stream of high-quality leads for our sales team. Optimize conversion rates and sales funnels for maximum efficiency.

- Team Leadership: Lead and inspire a high-performing performance marketing team, fostering a culture of innovation, collaboration, and accountability that encourages everyone to excel.

- Budget Management: Take charge of the performance marketing budget with precision, optimizing spending to exceed ROI targets and KPIs.

- Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns, with a focus on maximizing user acquisition, conversion, and retention.

- Data Analysis: Utilize data-driven insights to monitor performance, recognize emerging trends, and make data-backed decisions that continuously enhance our marketing effectiveness.

- Testing and Optimization: Implement rigorous A/B testing and other optimization strategies to elevate campaign performance and enhance the user experience.

- Partnership Management: Collaborate closely with external partners and agencies to drive marketing initiatives and negotiate favorable terms that benefit our organization.

- Reporting and Analytics: Deliver regular reports and illuminating insights to senior management regarding campaign performance, budget allocation, and KPI attainment.

- Stay Updated: Keep a finger on the pulse of industry trends, emerging technologies, and best practices to ensure that our marketing efforts remain at the forefront of innovation.

Skills that will make a difference in this role:

- Proficiency in marketing analytics and data-driven decision-making.

- Experience with a variety of digital marketing platforms, tools, and ad tech.

- Exceptional communication and presentation skills.

- Strong analytical and problem-solving abilities.

- Results-driven mindset with an unwavering focus on achieving outstanding ROI and KPIs.