Head - Performance Marketing - EdTech Startup

About Us:-

UNIVO Education works as a strategic partner to top tier Education Institutes and Universities in India and worldwide, offering services in the field of program development, market growth, content development, student support and much beyond

- It brings knowledge, capability, and expertise to an education institution to support its strategic priorities, so universities can focus on their core educational processes

- Established in 2018 & have partnered with top-ranked institutions from India, US, UK, Africa and Middle East; UNIVO has a registered base of 235k+ learner's spread across 150+ nationalities that enrolled in 45+ programs.

Job Description :

1. Setup & lead a team of performance marketing across google, facbook, other biddable platforms, affiliates & seo

2. Build an ROI driven lead geenration strategy to maximize online sales

3. Oversee all aspects of paid media campaigns for optimization, scale up & efficiency

4. Lead lead generation from SEO

5. Drive conversion optimization & required automation on Google, Facebook, Leadsquared CRM & other platforms

6. Drive a defined rhythm for improving Landing page conversion rates

7. Conduct extensive research, analysis and testing of keyword performance & ad copies

8. Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Google Tag Manager, Facebook Pixel

Required Experience :

1. 8 to 10 years - hands on performance marketing experience

2. Excellence in paid advertising channels like Facebook Ads, Instagram ads, Google Display ads, Search Ads, YouTube Ads,

3. A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.

4. Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

5. Profiency in Excel

6. Stakeholder Management

7. Team management

Special Skills:

1. Preference for Edtech sector

2. Business scale up experience would help

3. Team management experience is a must