- Lead our marketing team to rapidly acquire and retain new customers through an aggressive and entrepreneurial approach of constantly testing, measuring and iterating.
- Managing, optimizing and scaling a annual budget of $10M through acquisition and retention campaigns across all channels including paid Social, Search, Display, Mobile, Push, Apps, programmatic buying and Email.
- Continually improve upon both profitability and growth metrics while constantly testing new acquisition and retention channels.
- Closely monitoring, measuring and reporting on paid marketing driven growth; you embrace the quintessential LTV vs. COA equation.
- Prioritizing initiatives leading to the greatest returns for spends
- Working with creative, product and merchandise to develop best in class marketing campaigns optimized for conversion, relevance and customer shopping preferences
- Analyze and prepare performance reports and strategy updates for internal stakeholders - you must own the ins and outs of campaign strategy, planning, management, and measurement.
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