Head - Performance Marketing/Digital Head - BFS

Head Performance Marketing/Digital Head

- Implementing effective marketing campaign execution in all digital performance acquisition channels across search engines, social, and display advertising and the exploration of opportunities that will expand, not only the business's online, but also offline marketing channels.

- Demonstrating superior technical expertise and organizational capabilities in project and campaign management, market research, communications evaluation, data modeling, relationship skills, and commercial awareness.

Job responsibilities will include :

- Ensure the optimum performance marketing channel mix that will include digital media, offline channels, analytics and CRM

- Manage a considerable budget

- Build and lead an exceptional in-house team of commercially focused performance marketing and CRM specialists

- Drive the collection and understanding of customer engagement data to identify conversion optimisation opportunities

- Develop and manage senior level relationships with partnership agencies

- Define and measure growth metrics, dashboards, and be responsible for communicating key actionable insights to the business

- Experience in ATL advertising, DRTV and more traditional DM are advantageous