Head - Performance Marketing - BFSI

What you will be doing:

- Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing, as well as quick wins to achieve targets.

- Project targets from new and optimization-ready campaigns across different channels like Google, LinkedIn, FB, etc.

- Define overall budget requirements vs target for each campaign alongside cohort analysis.

- Deliver quantifiable improvements in return on investment (ROI) and cost per conversion (CPA) across all channels.

- Maintain Cost/MQL and Cost/SQL efficiency targets defined.

- Create frameworks to ideate and prioritize new campaign opportunities, funnel optimization to meet demand targets. (across TOFU, MOFU & BOFU)

- Create a campaign calendar to visualize how these campaigns will be launched across the quarter.

- Define the SOP including campaign naming, targeting, tracking parameters, bid strategy, negative keyword list etc.

- Research and identify new channels to advertise on.

- Create frameworks to identify performance strategies and prioritize campaigns to drive better app installs.

- Diagnose and course-correct campaigns that perform below-expected metrics.

- Create reports that help visualize campaign/channel performance.

- Share and communicate the performance/diagnosis of campaigns against targets on a weekly basis.

What you'll bring along:

- Hands-on expertise in planning, executing & managing digital marketing ad campaigns across channels such as Facebook, Instagram, Google Display & Search, LinkedIn and Youtube at a SaaS based platform.

- You'll be in charge of the marketing budget, as well as how we distribute, use and measure effectiveness of our marketing spends.

- Proven ability to map out, ideate & implement product marketing strategies that span across UX copy, emailers, videos, and more to drive product adoption, user engagement & retention.

- Strong understanding of how to use data and research to drive planning.

- You'll work closely with respective business heads, product, sales & finance teams so our strategies and outcomes match and deliver on our long-range plan, including attainment of marketing ROI goals.

- Proven ability to think ahead, engage proactively and take initiative. Open is growing really fast & we'll need you to drive that boost.

- Able to achieve results and to operate within a complex, fast-paced and changing environment.

- Thirst to be constantly learning, experimenting, failing & going at it again.

- Ability to thrive in chaos and build planes while you fly them.

Why work at Open?

- You will be part of the early tribe that is changing the way business banking rolls.

- Every atom of your work will impact the way millions of businesses are run.

- You will work with some of the brightest minds who will celebrate your quirks.

- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.