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13/10 Vineet
Head - Talent Acquisition at Verbasphere Consulting

Views:587 Applications:217 Rec. Actions:Recruiter Actions:130

Head - Performance Marketing - BFS (8-14 yrs)

Bangalore Job Code: 1326374

Location- Sarjapur Bengaluru

- To build teams and drive all verticals performance marketing lead generation

- Strategy; own our strategy for all media: paid search, paid social and organic campaigns (Adwords, Facebook, LinkedIn, SEO) from conception to execution.

- Team Management; lead, motivate and grow the existing team & new team.

- Vendor Management; be the point of contact with our vendors.

- Reporting; be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimize all campaigns.

- Performance Analysis; analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.

- Data Analysis; drive optimisation plans through analysis of large data sets.

- Budget Management; advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimisation.

Requirements:

- Successful track record in a performance marketing or digital marketing role.

- Track record of paid spend optimisation across channels.

- Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation.

- You have managed team members in the past and are excited about growing a team.

- Experience in the Edtech space would be ideal.

- Experience in a high-growth company is preferred.

- Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads.

- Confident with presenting and working in an international environment with various stakeholders.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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