Head - Performance Marketing

Performance Marketing Head

Responsibilities:

- Working on building out the marketing functions with the founders for scaling up the organization

- Lead the marketing team and drive targets

- Plan and manage performance marketing campaigns on various platforms

- Create & optimize paid ads strategy to meet business goals & objectives

- Run Installs, Lead Generation, Engagement, In-App Action & Remarketing campaigns from ideation to media planning and optimization

- Conceptualize ad copies and creative direction and brief the creative team

- Identify trends and insights, and optimize spend and performance based on the insights

- Collaborate with internal teams to create landing pages and set up events and user tracking etc.

- Utilize the strong analytical ability to evaluate end-to-end campaign experience across multiple channels and audience touchpoints

- Instrument conversion points and optimizes user funnels

- Manage budgets and finances for digital marketing initiatives for the organization

Skills Required:

- Strong experience in performance and digital marketing

- Scaling up an organization/start up

- Very high sense of ownership

- Experience in Performance and Digital Marketing B2C organizations.

- Experience in Google, Facebook & Instagram Ads, SEM

- Data orientation and strong analytical ability

- Strong orientation towards problem-solving, experimenting, and iterating with the results, to arrive at the right solution

- Customer-centricity and consumer thinking - understanding consumer needs, concerns and translating that to marketing themes

- Experience in optimizing landing pages and user funnels