Head - Paid Marketing - Internet/Online

Job Brief:

- Lead the implementation of our paid channel marketing strategies through different channels like Facebook, Tiktok and other affiliates

- Examine correlations between prospecting activities, revenue, and budget

- Measure and optimize our paid marketing using different tools

- Research and test partnerships with new affiliates to expand our reach and/or lower cost-per-acquisition

- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs

- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs

- Coordinate, supervise and inspire members of our paid marketing team

- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

- Monitor market intelligence and keep track of competitor movement and market situation

Must have skills :

- Previous working experience as digital marketer/channel manager for 4-8 yrs

- A proven track record of successful marketing campaigns

- In-depth knowledge of the various paid marketing channels and technologies, including paid search, re targeting, social network advertising (Facebook marketing, Tiktok campaigns and other affiliate channels)

- Hands-on experience in handling marketing budgets and forecasting/reporting results

- Outstanding communication, presentation and leadership skills

- Excellent organizational and time management skills

- Strategic thinker with great analytical skills

Seniority Level : Director