We are hiring for the below role for a leading client.  Position: Head of Media Marketing  Reporting to: Client Services Director - Digital Marketing  Team Size: 02  The Head of Paid Media will have responsibility for a huge digital ads budget and will be measured by leads and cost of acquisition against our high-growth plan  The ideal candidate brings a combination of managerial, strategic, commercial and creative thinking qualities along with the ability to adopt a hands-on approach to the role. They will lead a team in building strong, progressive growth in territories and maintain senior level relationships to drive positive ROI.'  We're looking for an expert in paid acquisition in a B2C environment. Paid advertising channels form a key part of our ambitious and well-funded growth plans and we're looking for an experienced marketer to lead this activity. We are looking for a leader with the strong experience necessary to head up a data-driven, cross-channel team to drive huge growth. Reporting to the Client Services Director - Digital Marketing, this high-profile role will develop and execute paid media strategies to help take our business to the next level.  Experience:  - 8+ years working in paid media, majority client-side experience preferred   - Significant experience managing integrated campaigns across search (SEO & PPC), CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), display, affiliates   - Experience using tools and technology to support best-in-class campaign management (e.g. Smartly, Kenshoo, Marin, etc.)   - Advanced knowledge of Google Tag Manager and web analytics tools (Google Analytics, Metrilo, Mixpanel, Kissmetrics, etc.)   - Experience with A/B and multivariate testing techniques and tools (Optimizely, etc.)   - Experience testing and implementing landing pages   - Experience with attribution modelling and working closely with business intelligence   - Experience building paid media programs from the ground up and scaling teams   - Experience dealing with complex cross-channel attribution models   - Experience creating and implementing testing frameworks for growth   - Advanced knowledge of marketing automation tools   - Experience with data visualisation tools (Tableau, Looker, Periscope, etc.)   - Proficiency in SQL is a plus   - Experience in the Education sector is a plus  - Have a deep understanding of target audiences and how messaging, channels and creative execution needs to differ based on who you- re speaking to   - Excellent sales and negotiation track record  Anima Mund

Hyderabad

Head - Paid Marketing - Education  

Head - Paid Marketing - Education   ,Job Description for Head - Paid Marketing - Education   in Randstad India Pvt Ltd in  Hyderabad for (8-12) years of experience. Apply Now!

Job Description for Head - Paid Marketing - Education   in Randstad India Pvt Ltd in  Hyderabad for (8-12) years of experience. Apply Now!