Head - Online Marketing - South Asia Region

Head-Online Marketing (South Asia)

Strategy and Planning :

- Adopt, localize and deliver organizations strategy for a modern marketing evolution, which drives the organizations global business strategy

- Develop and agree comprehensive annual / quarterly / monthly marketing calendars and budgets that successfully support the achievement of goals within agreed time frames and to expected quality standards

Web Lead Generation (Paid Marketing and SEO) :

- Lead and manage all new web lead generation activities in a highly effective manner, which meet the required number of leads by source, enabling countries to maximize the resulting business / sales opportunities

- Identify new opportunities for generating leads and make recommendations to expand marketing activities where appropriate in order to leverage such opportunities

Event Marketing Management :

- Define the virtual events calendar, plan and execute the events in time

- Have campaigns planned & executed well in time to contribute to the success of organizations virtual & physical events. This includes creating awareness of the event & generating leads to drive student attendance

- Evaluate the success of marketing events from feedback received from both clients and students

Web Analytics, CRO & Content Marketing :

- Make effective use of analytics to evaluate effectiveness of lead generation

- Ensure that clear reporting is in place for KPIs and metrics to enable the business to iterate and improve

- Make effective use of content marketing strategies to grow online presence and keep websites updated with relevant content

- Build CRO culture and run quarterly A/B tests to drive continuous improvement in web traffic to leads conversion rates

Team Leadership :

- Lead, develop and maintain a high performing team that will deliver organizations key marketing objectives

- Create an environment that delivers opportunities for collaboration and co-operation across the global stakeholder relations and client teams

- Set performance targets for key performance indicators for team ensuring all delegations are clear

Successful Candidate :-

- 8- 10 years of demonstrable experience in online marketing delivering high quality marketing campaigns and solutions with positive, measurable results around growth in SEO traffic, cost effective SEM and lead generation

- 3-5 years experience leading teams in delivering online marketing goals across multiple countries

- Highly effective planning, organising and managing multiple competing priorities.

- Creative thinker and able to develop contemporary and engaging marketing content.

- Highly effective relationship building and relationship management skills.

- Hands-on operational experience in managing websites, social media and other digital channels

- Experience of website analytics tools (Adobe Analytics, Google Analytics); ability to glean and share insights with a broad audience.

- Proven success in managing SEO, SEM and Social Media initiatives

- In depth understanding of online marketing best practices and digital technologies

- Excellent verbal, written communication and presentation skills