Head - Online Marketing - Retail

- Identify new products, on demand supply, product modifications to support the brands.

- Develop and implement online, web and retail strategies and marketing programs to meet business growth and profit objectives.

- Increase sales of major brands through new product development, online marketing, social networking campaigns and advertising.

- Coordinate cross functional work teams and outside agencies to implement plans.

- Analyze markets for business trends and market insights.

- Liaison with internal (sales, design) and external (agencies, partners) teams to execute on campaigns & deliver business/marketing objectives

- Brand building (top-of-mind recall, brand salience etc.) and customer engagement leading to traffic and revenue.

- Responsible for building profitable and sustainable eCommerce business model for Brand across categories

- Managing all major eCommerce like Myntra, Jabong, Amazon, Flipkart, Snapdeal

- Responsible for ensuring website adheres to quality standards regarding appearance and content that would increase sales and revenue to the company.

Identifying, managing, and evaluating on- going web affiliations, alliances and partnerships.