Head - Online Marketing - Media

Responsibilities:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute and measure experiments and conversion tests

- Instrument conversion points and optimizes user funnels

Ideal Candidate:

- Past experience in paid marketing

- Should have managed Large budgets for their own company (not agency/client)

- Experience of doing this at e-commerce (transaction based) company

- Experience in setting up and optimizing Google Adwords and Facebook campaigns

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement