Head - Online Marketing - Hospitality

Online Marketing:

- Responsible for delivering online channel revenues, including budget planning/allocation, and campaign performance.

- With a strong drive for analytics. Ensuring revenue and costs per acquisition are managed within allocated budgets, along with delivery of ROI by driving high-quality traffic and conversions.

- Managing external vendors to develop, execute, and deliver revenue targets through online channels like Acquisition Mail, Affiliates, Social media, Re-targeting and Online Display advertising

- Strong leadership skills, adept in setting up & managing large teams

- Hunger and flexibility to take on other sub-functional responsibilities - if you are given 2 of the 3 above mentioned profiles, there should be flexibility / willingness to take on the third profile into your portfolio.

Someone who is well versed with content creation, mounting of display/video campaigns and be able to correlate these to brand objectives:

- Should have worked on Brand campaigns on digital mediums

- Played a role in Building brands

- Should have created successful campaigns

- Understands how media is bought online and how those expenditures contribute to brands objectives

- Understands which channel to use for campaigns

- Running one of the programs for B2C entity or Consumer facing brand

Someone who has expertise on 'quantitative' side of digital marketing (SEM, SEO, Affiliates, email, mobile other pref channels):

- Search email marketing, display email or affiliates marketing

- Computer science or Technology background

- Understanding of eCommerce domain, manage performance, drive sales directly etc.