Head - Online Marketing - FMCG

A leading FMCG organization

JOB DESCRIPTION

- Building digital capability of the organization.

- Auditing the organizational capability, you will prioritize strategic choices and activate them

- Cross-discipline digital expertise including but not limited to Social and Search, UX, eCRM, Acquisition and retention marketing and emerging technology including voice and AI.

- Lead the strategy for new business models together with the local marketing teams

- White space for the identification and exploitation of new revenue streams eg Direct to consumer, commerce

- Elevate market learnings within Global category digital community to accelerate best practices across other markets

- As the lead for digital, you will craft & lead digital strategy to unlock the power of the platform for all relevant personal care brands

- Partner and support the local marketing brand teams based on key project needs connecting the digital eco-system to deliver an excellent consumer experience spanning across Media, Data, Content, Digital Capabilities, eCommerce and agency partners

KEY REQUIREMENTS

- A rich understanding of personal care category. 5+ years of experience in this industry and is well versed with what contents works for target audiences

- Is leading edge on the understanding of the digital media landscape. Must be curious and open to trying & learning new things.

- High degree of drive and initiative is a must. Must be okay with ambiguity and be able to structure it into some more tangible

- Must have the working knowledge of marketing - since he/she will lead the creation of a new brand.

- Must work well with cross-functional teams and external partners seamlessly to deliver results