Posted By
Posted in
Sales & Marketing
Job Code
426933
This hiring is for our Noida based E commerce client for Online Marketing Head position. Below are the skill sets mentioned for this role.
Note: Person should be from an internet/ Ecommerce/ Product based company. No go for digital marketing agency.
Core Purpose of the Job:
- Drive online marketing initiatives for the brand including SEM, Social, Remarketing, Mobile Marketing, email, Display etc.
- Responsible for driving Revenue, Traffic, Engagement and ROI through above channels
Key Responsibilities:
- Plan, execute & oversee all digital marketing activities
- Identifying and implementing strategies for increasing revenue and transactions through PPC marketing channels.
- Implementing strategies for increasing site traffic through organic & paid search listings
- Managing Ad Campaigns on major PPC / Meta and affiliate platforms like Google, Bing etc.
- Responsible for SEM bid optimization, portfolio selection to deliver Revenue targets and ROI on Ad spend
- Design, build and maintain our social media presence
- Plan & implement strategies to drive traffic & engagement from social channels
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Plan & execute all other online marketing initiatives including display, email, mobile, remarketing etc.
- Develop pricing recommendations and drive it through the Pricing team
- Find opportunities to leverage data mining techniques to drive ROI of ad spend
- Manage relationships with vendors and drive them for actionable insights
- Co-ordinate between Tech and Product to drive conversion improvement tactics
- Manage online marketing team of search & social marketers
- Management reporting, oversee MIS reporting
- Prepare strategy and performance update presentations.
Sushmita Bisht
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Posted By
Posted in
Sales & Marketing
Job Code
426933