Head - Online Marketing

Designation: Digital Marketing Head

Reporting to: CMO

Span of Control: 4 - 8 direct

The Organisation:

- Business operations in 50 cities, over 600 dedicated company employees spread across our 17 business circles in India, America, Europe and the Middle-East, we have helped our customers buy over 10,000 homes and have serviced over 1,00,000 customers over 5 years

- FDI funded by private equity funds Helion Ventures, Foundation Capital (USA) and New Enterprise Associates (USA)

- Capital investments in excess of 250 crores

The Position:

- Responsibility of all facets of the digital campaigns and strategy, from creation, execution and optimisation.

- You'll also have a keen eye for keeping everything on brand working closely with the technology, content and marketing teams.

Your responsibilities include:

- Ownership of the brand on all digital platforms

- Maximise traffic and conversion

- Improve user experience through all touch points, web, mobile, app

- Provide relevant analysis to internal teams to take action to improve

- Constantly search out barriers to sales, conversion and customer journey issues then develop plans to remove

- Analysis of the site performance to ensure maximum customer response.

- Produce reports and on-going recommendations to the business.

- You'd be driving revenue through the digital channels and an eye for conversion

- Developing strategies; SEO, PPC, social, mobile, CRM campaigns

- Proposing site and campaign optimization based on analytics based evidence

- Providing regular evaluation and monitoring of the digital marketing strategies

- Producing a monthly report on performance, development and opportunities

About the candidate

- You'd have a minimum 5 years of relevant eCommerce experience with an analytical commercial acumen. You'd be a superb communicator and feel at home in a pressurized deadline driven environment. Your other key qualities would be:

- Capable of managing a multi-faceted team

- Proficient with Google Analytics

- Be industry savvy, understanding which best practice are fit for us

- Highly commercial, ready to go 'above and beyond' to achieve targets

- Have an understanding of web design and user experience

- Strong creative thinker bursting with good ideas

- Be a self-starter with great communication skills, both oral and written

The ideal candidate will have exceptional communication skills and a talent for building and maintaining strong business relationships as well as strong analytical skills.