Head - Online Marketing

Head Online Marketing

About Role:

- Day-to-day management of multiple accounts on Google AdWords and MSN AdCenter.

- Supporting marketing function with reporting and analytics around online campaign performance,

Job Description:

- Should able to demonstrate a flair for analysis, able to tease insights out of large data sets.

- Assist with strategy for data-driven A/B Testing, segmentation, targeting.

- Creating new keyword search terms and ad copy

- Bid management and optimization

- Implementing and monitoring A/B tests around landing pages and ad copy

- Tracking on-site and offline conversion performance via Google Analytics and other tools

- Create recurring ROI reports and ad hoc campaign reports on an as need basis

- Managing web site - Immediacy, Website optimization

- Improving search traffic, page rank, conversion, site performance, overall User experience

- Prepared marketing strategy for effective links from authorised websites.

- Running and optimising adwords campaign. Planning adwords strategy.

Desired Skills:

- Website / CMS Management

- Internet / Online Marketing

- Mobile / Web / Social Apps

- SEO / SEM

- Internet Advertising

- Media Planning

- Social Media & Reputation Management

- Digital Asset Optimization

- Project Management (Web / Mobile )

Experience:

- Should have prior working experience with paid search marketing; including keyword research, bid management and campaign optimization

If you are interested then kindly send your updated CV mentioning on shabina@sutrahr.com:

Current CTC-
Expected CTC-
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