Head - Online Business - Online/Internet

- Develop and execute launch strategy for the online business and drive Sales and Margin for the business accordingly

- Manage Market-Place alliances to outsource/synergize products and services and vendor management.

- Drive key outbound partner initiatives and develop business cases to shape the future of businesses.

- Work collaboratively with other functional teams across the company to deliver long-term value.

- Devising strategies to drive online traffic to various websites where company products exist.

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns.

- Utilizing a range of techniques including paid search and SEO.

- Overseeing the social media strategy for the company.

- Managing online brand and product campaigns to raise brand awareness.

- Control the per customer acquisition costs

- Improving the usability, design, content and conversion of the company website.

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data.

Customer Service & User Experience

- Devising strategies to drive user experience on the website.

- Analyze and respond to customer service feedback

- Lead the Customer Relation Management (CRM) initiatives

- Devising offerings to the Loyalty customer for their sustained excitement

- Lead and Database management of the Online and Loyalty Customers