Head - Offline Marketing - eCommerce

The profile will be responsible for conceptualising, activating, executing and implementing BTL campaigns across multiple brands and numerous BTL channels (Households, Assets, Corporates and Lead based brand alliances).

Key Responsibilities:

- Develop overall strategy and implementation plans for the initiatives across the geographies.

- Overall end-to-end ownership for developing and implementing strategy to achieve customer base and targets for the business

- Evaluate the market position of competing products, services, and organizations and their marketing and sales techniques

- Liaison with other teams to ensure brand consistency in customer communications

- Ensure that regular reviews happen as per defined frequency course correction measures are finalized and effectively implemented

Candidate Profile :

- 10-15 years of marketing leadership experience predominantly in a offline marketing

- Successful track record in driving growth

- Team leadership