Head- Network Marketing & Digital for a leading Entertainment Tv Channel based out of Chennai (17-2
JD :
- Responsible for Strategic Digital Marketing initiatives to promote products, brand, website, mobile applications, design, content etc
- Responsible for planning and managing media marketing
- Responsible for brand and product management and concept implementation
- Responsible for tactical implementation of media and digital marketing initiatives
- Responsible for overall communication plans relevant to the brand and in sync with the organisational goals
- Responsible for Advertising, Public Relations and promotion management activities
- Responsible for engaging Ad Sales team and finalize sales strategies for revenue optimization
Cost KRAs :
- To maintain very strict control over costs and ensure that costs are well below the budgeted numbers;
- Overall the marketing spends should be well within the management approved budgets;
Team KRAs :
- To build a very strong team of professionals who are highly performance oriented
- The position is based out of Chennai
- The position will be reporting to the President @ Corporate Office, Chennai
- Must have experience in Marketing, Communication, Branding & Digital platforms
- Experience in Television, FMCG, Telecom preferable
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