Job Description :
- Prepare the Modern Trade sales strategy & growth plans in line with business strategy
- Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Share parameters.
- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.
- Category management and Promotion planning.
- Driving operational efficiency for modern trade channel.
- Monitoring performance and taking corrective actions
- Responsible for achieving planned sales by channel and customer
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