Head - Modern Trade - FMCG

- Prepare the Modern Trade sales strategy & growth plans in line with business strategy

- Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Share parameters.

- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.

- Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.

- Category management and Promotion planning.

- Driving operational efficiency for modern trade channel.

- Monitoring performance and taking corrective actions

- Responsible for achieving planned sales by channel and customer

- Achieving consistent growth by managing various internal and external stakeholders

- Work within allocated promotional cost and ensure effective spending in driving sales and brand building.

- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts

- Negotiate favourable annual trading and logistics contract with chain

- Provide trade information, competitor's activities and market intelligent to company

- Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts.

- Resolve customer's trade issues, complaints and operational matters.

- Manage a large workforce across the Modern Trade channel

- Manage and review outstation outlets through frequent market visit and liaising with local Sales Management

- Work closely with Key Account Managers in achieving company's objective and vision.