Head - Modern Trade - FMCG

Head - Modern Trade

We are Antal International, Currently recruiting a Head- Modern Trade.

Reporting To : Head - Sales

Mission :

- Guarantee the commercial objectives for the company with respect to Modern Trade/ Large Format Stores, CSD channels and Institutional Sales ( turnover, gross margin, EBITA contribution)

- The company needs to enter Modern Trade and CSD in a meaningful way and consolidate the sales of the existing products and then develop new accounts.

- Relationship Management & strengthening business in the existing accounts as well as identifying new business opportunities.

- Manage our existing customers in Modern Trade channels by comprehensively offering them the products and services they need to fulfill end user needs

- To be able to look at future and proactively plan accordingly.

- Define the commercial growth plan and evaluate the necessary resources for Modern Trade/ Large Format Stores, CSD channels and Institutional Sales Channel. This will include launch of global brands

Key Challenges/Main Issues :

Sales : Ensure 100% presence in all Modern Trade formats

- Organisational development

- Financial planning

- Performance culture

- Performance management

Education & Work Experience :

- An MBA in Marketing or equivalent

- 10 -15 years of post-qualification experience in handling Sales for Appliances/ Electrical/Consumer Durables company out of which at least 4 -5 years experience in Modern Trade/ CSD Supply/ Institutional selling with a medium sized company

- Proven track record in managing the growth of a business area, providing clear focus and direction in line with business strategy