Head - Merchant Promotion - BFSI

Head - Merchant Promotion

Job Role :

- Curating, negotiating and executing Merchant deals and Offers to maximize activation and spends across the network.

Key Responsibilities :

- Plan merchant offers in conjunction with the annual campaign plan and merchant category focus

- Develop and negotiate online and offline Merchant offers/ Manufacturer subvention deals

- Manage Key Merchant relations to deliver maximum customer engagement with existing Merchants by merchant category

- Derive insights to competitor strategies and take proactive steps

- Enhance campaign effectiveness and profitability by testing and developing better offers with the Portfolio engagement team

Merchant Offers :

- Engage and build a relationship with Marquee merchant marketing teams

- Design and negotiate key merchant deals and offers ensuring profitability, achieve targets on spends, activation as per plan across merchant categories

- Course correct basis campaign analysis and performance and effectiveness and budgets

- Work closely with merchant acquisition, Portfolio engagement, and Lender origination to ensure swift and smooth execution of deals

Operations & Compliance :

- Control and periodically check operational risks and workflow in conduction with operations.

- Ensure correct branding and regulatory compliance for merchant deal structure and design