Indusfresh - Head - Merchandiser

Merchandising Head

Main Purpose - Build merchandize width (categories/ format) & depth (sku) consistent with the brand positioning that leverages the service promise to the customer.

In a commoditized fresh produce space ensure in time seasonal calendar & disrupt with new ideas to build customer engagement leading to WOM. Optimize the range to deliver targeted product & order margin, maximize ATV / basket weight & share of wallet

Key Activities :

- Managing Assortment, Seasonal Calendar, NPD (F&V/Non-F&V) towards targeted basket size and mix, buy to plan (quality & Price)

- Fill rate management

Roles & Responsibilities :

- Planning and developing merchandising strategies of Fruits & Vegetables

- Analyzing sales figures, customers- reactions and market trends to anticipate product needs

- Collaborating with buyers, suppliers, distributors and analysts to negotiate prices, quantities and time-scales

- Plan and develop merchandising strategies that balance customers- expectations and company's objectives

- Analyze sales figures, customers- reactions and market trends to anticipate product needs and plan product ranges/stock and also the effects of seasons on the available Fruits & Vegetables

- Collaborate with buyers, suppliers, distributors and analysts to negotiate prices, quantities and time-scales

- Maximize customer interest and sales levels by displaying products appropriately on the ecommerce platform

- Forecast profits/sales and plan budgets

- Monitor stock movement and consider markdowns, promotions, price changes, clear outs etc

- Build constructive customer relationships and team with channel partners to build pipeline and close deals

- Remain up to date with industry's best practices

Requirements :

- Proven working experience in merchandising. Experience in the e-commerce space is a must

- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate

- Up-to-date with the latest merchandising trends and best practices

- Excellent verbal and written communications skills

- Strong listening, presentation and decision making skills

- Commercial acumen and the ability to - decode- customers

Qualification: Graduate, MBA Preferred, from Agri / F&V Background