Head - Media Planning - Consumer Internet Space

Head Media Planning - Consumer Internet

About The Client : Our client is a leading name in the consumer internet space funded by marquee investors.

Background to the role : As a key member of the leadership team within the marketing function, the role leads the overall media planning across the various businesses.

Responsibilities :

- Identifying target audiences and analyzing their behavior, characteristics, and routines

- Ensure the highest ROI for the media to contribute to increase market penetration and competitive presence

- Work closely with the team to embed centrally generated best practice media planning guidelines, KPI and standardized reporting.

- Provide the construct of the media based on the Marketing and communication objectives

- Develop relationship with the Media agency planners

- Contract negotiating and budget control

Ideal Persona :

- 10 to 15 years of strong experience with In-depth understanding of the Indian media market

- Experience in media planning and a strong digital foundation is a requirement

- Well established external media network

- Background in an agency environment is must