Job Title: Head Media & Digital Marketing   Function: Marketing & Menu Management   Sub Function: Media & Digital Marketing   Location: Mumbai HO  Responsible for managing all media activities from ideation to execution. Responsible for planning and implementing media activities across Traditional and Digital Media. Expected to provide direction in leveraging digital media for demand generation and marketing automation programs.   Description of responsibility :   - Lead the media team towards efficient management of Traditional Media, Digital Media (engagement and performance) & Media Planning activities aligned to the overall marketing plan  - Provide necessary inputs for and own the responsibility for the 31Q plan for - Media & Digital Marketing- Department   - Focus on planning and driving an integrated marketing strategy by leveraging emerging technologies  - Lead the production of all BTL creative, corporate website and internal communication against agreed marketing programmes  - Review implementation plans and ensure synergy in all media campaigns managed by the team (traditional & digital)  - Direct optimal utilization of budget for Above the Line (ATL) and Below The Line (BTL) activities  - Ensure adequate focus on new digital opportunities for areas such as online, social media and new internet connected devices  - Set Standards for Media Creatives and Media Solutions  - Make certain that all media launch and social media campaign is in alignment and communication with Operations team  - Lead the agencies/partner relationships along with the team below - in the development, execution and on-going evaluation of all relevant aspects of the traditional & digital marketing programs  - Analyze the effectiveness and impact of all the demand creation activities on sales pipeline, revenue and sales cycle length   Perform the role of a people manager for the department :  - Manage and support recruitment, set KRA's for direct reports, monitor overall department KRA's, conduct performance appraisal  - Oversee team development and drive motivation levels of the team  - Monitor team welfare, facilitate complaint resolution to manage efficiency levels and drive timely delivery of all operational target   Educational Qualification :  MBA - Marketing   Preferred Total Experience : 10-12 Years  Minimum : 4-5 Years of experience handling media role (including Digital)"   Please Note : Only shortlisted candidates will be contacted.

Mumbai

Head - Media & Digital Marketing - Media Firm 

Head - Media & Digital Marketing - Media Firm  ,Job Description for Head - Media & Digital Marketing - Media Firm  in The IBC Group in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for Head - Media & Digital Marketing - Media Firm  in The IBC Group in  Mumbai for (10-15) years of experience. Apply Now!