Job Summary  Responsible for managing all media activities from ideation to execution. Responsible for planning and implementing media activities across Traditional and Digital Media. Expected to provide direction in leveraging digital media for demand generation and marketing automation programs.  Organizational Relationship & Reporting Structure  Reporting To Head - Marketing & Menu Management  Direct Reports  1. Manager - Traditional Media  2. Manager - Digital Media  No. of Indirect Reports NA  Job Responsibilities  Areas of Responsibility Description of responsibility  Planning/Strategy 31Q  1. Lead the media team towards efficient management of Traditional Media, Digital Media (engagement and performance) & Media Planning activities aligned to the overall marketing plan  2. Provide necessary inputs for and own the responsibility for the 31Q plan for Media & Digital Marketing Department  Key functional responsibilities  3. Focus on planning and driving an integrated marketing strategy by leveraging emerging technologies  4. Lead the production of all BTL creative, corporate website and internal communication against agreed marketing programmes  5. Review implementation plans and ensure synergy in all media campaigns managed by the team (traditional & digital)  6. Direct optimal utilization of budget for Above the Line (ATL) and Below The Line (BTL) activities  7. Ensure adequate focus on new digital opportunities for areas such as online, social media and new internet connected devices  8. Set Standards for Media Creatives and Media Solutions  9. Make certain that all media launch and social media campaign is in alignment and communication with Operations team  10. Lead the agencies/partner relationships along with the team below - in the development, execution and on-going evaluation of all relevant aspects of the traditional & digital marketing programs  Process Improvement & Operational Efficiency  11. Analyze the effectiveness and impact of all the demand creation activities on sales pipeline, revenue and sales cycle length  People Management  12. Perform the role of a people manager for the department :  a. Manage and support recruitment, set KRA's for direct reports, monitor overall department KRA's, conduct performance appraisal  b. Oversee team development and drive motivation levels of the team  c. Monitor team welfare, facilitate complaint resolution to manage efficiency levels and drive timely delivery of all operational target  Interactions  Stakeholder Interactions(Within the Organization)  1. Brand Manager and Regional Marketing Head  2. Operations  3. Strategic Planning & Insights  4. Corp Communications,  5. New Product Development  Stakeholder Interactions(Outside the Organization)   Media Agencies and Partners  Geographical Scope Pan India (West & South)  Job Requirements  Educational Qualification MBA - Marketing  Preferred Total Experience - 10-12 Years  Should be working for MNC organization having turnover of more than 500 crores  Minimum 4-5 Years of experience handling media role (including Digital)  Should have leadership qualities and must have a team  Should have strong experience in Traditional Media and Digital Media with planning  Should have corporate experience as compare to agency exp in the ratio of minimum 70:30   Preferred Relevant Experience : Experience in Marketing with Retail organizations esp. in e-commerce /some S&M exp. in FMCG sector  Interested mail your resume along with employment details as follow   Current CTC Current In hand  Notice Period Reason for Change  turnover of the current organisation  No of Reprotees  Exp in Media Role ( including Digital )  Smita Dewoolkar 9821574366( mobile & whts app)

Mumbai

Head - Media & Digital Marketing - FMCG/Retail 

Head - Media & Digital Marketing - FMCG/Retail  ,Job Description for Head - Media & Digital Marketing - FMCG/Retail  in Tresbien HR Consultancy in  Mumbai for (12-16) years of experience. Apply Now!

Job Description for Head - Media & Digital Marketing - FMCG/Retail  in Tresbien HR Consultancy in  Mumbai for (12-16) years of experience. Apply Now!