Head - Media Buying/Planning - FMCG/Media Agency

Head - Media Buying/Planning - FMCG/ Media Agency

- Advertising & Media professional of for min 10 years & worked on a variety of Brands & Categories.

- Brand custodian of well known brands of different categories.

- Knowledge in development of Media options in terms of the growth, the strategies, the consumers ( Viewers, Listeners & Readers ) & their impact on advertisers.

Deep interaction & understanding of Consumers - Through Research & databases, Focus groups & In-depth interviews - so as to use this as starting point for formulating Strategy .

Key Strengths: -

- Media Planning.

- Media Buying

- Media Research

- Budget Management

- Managing media across multiple campaigns.

- Ensuring best deals with media partners .

- Ensuring timely deployment of media initiatives

- Being aware of new opportunities in media.

- High expertise levels in both Strategic Communication Planning ( usage of Research ) & Negotiation.

- Able to take Brand Ideas/Strategy forward in media through Planning and Innovations

- Experience in Media Agency - experience on all categories.

- Comfortable with all Communication options - TV, Print, Outdoor, Radio, Events

Post-Graduation from Premier B School. 10 to 15 years of experience in Media Buying/Planning From Media Agency Should be from Media Agency, FMCG, Industry