Head - Marketing - Water Purification

Company: One of the Largest Consumer Durable Company in the World

Position Marketing Head - Water Purification

Location: Mumbai

Desired Experience & Qualification:

- MBA (Marketing)

- Ideally B.Tech from a premier management institute.

- 10-15 years of experience (minimum 8 years in core traditional marketing).

Key Deliverables:

- Budgeting & Forecasting

- Portfolio margin

- ROI Monitor

- Sub-category-wise market share

- Brand Equity Metrics

- Market Intelligence

- New Product Development & Training

- Brand & Promotions (ATL/BTL)

Job Purpose & Scope:

- Define & Align the Category and brand portfolio strategy to deliver growth ambition

- Develop purposeful Brand Keys to ensure that brands win preference and build brand equity.

- Lead market research & consumer insights programme - leading to deeper understanding of the target audience, across brands.

- Lead Innovation management and create an innovation pipeline for the category and individual brands.

- Develop a brand platform for each brand in the category

- Positioning : Brand promise | Packaging |Pricing

- Create a brand-wise product road map for each Business to deliver the brand promise and reinforce the brand positioning.

- Work along with R&D and manufacturing on NPD and launch products at the targeted price points and margins.

- Create communication platforms for each brand in the category, based on positioning and promise.

- Develop brand guidelines and templates.

- Jointly work with Business Development to create the training content for the sales force.

- Plan and execute brand-wise media (ATL) plans, deploy budgets and monitor efficiency of the same.

- Track brand equity - understand strengths and weaknesses and take corrective actions.

- Understand Market Shares and take corrective action by strengthening equity and product offering.

Functional Competencies:

- Strategic Marketing

- Market Research & Analysis

- Creativity & Innovation

- Business Acumen

- New Product Development & introductions

- Behavioural Competencies Strategic Thinking

- Decision Making

- Personal Leadership & Effectiveness

- People Management

- Operational effectiveness