Head - Marketing - Video Technology Business

Role : Head of Marketing

Company : Videoverse (Previous name Toch.ai)

Location : Mumbai

About Us :

VideoVerse is a video technology company that encapsulates an ecosystem of smart video editing tools using AI and provides a next-generation platform for all enterprise and individual content creators. The company is working towards creating a conglomerate of products that build the next generation video editing ecosystem addressing every single use case in the post-production process; An AI-based SaaS offering for enterprise users, an intuitive video editing platform as well as a simulcasting streaming platform for all individual digital content creators and Influencers.

Roles & Responsibilities :

Why work with us:

- We are passionate about our vision and our product, and have a young, diverse and vibrant team working towards this vision.

- We work with some of the biggest names in broadcasting (Disney Hotstar, Sony Liv, SkySport etc)

- We work on some of the biggest sporting events in the world (Olympics, UEFA, ICC World Cup etc)

- We are growing daily- we have scanned 1650m videos, delivered 4.2x higher engagement and 60% growth in viewership time for our clients, along with 1280 mn hours of manual labor saved

Responsibilities :

- Define and implement Marketing and Growth programs

- Hire a team that can successfully implement strategies

- Experiment with a variety of organic and paid acquisition channels like content creation, content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Global PR management.

- Handling Campaigns and building & managing a team.

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

What are we looking for :

- 10- 12 years of experience in marketing and building Martech solutions. Experience with subscription based saas product is mandatory.

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Ability to build and manage digital marketing strategies, create thought leadership campaigns and juggle multiple projects simultaneously

- Knowledge of Tech Stack.

- B2C experience preferred

- Company's main markets are America and Europe.

- Someone who has worked in those markets would be an added bonus.

- Candidate from a digital agency not preferred.

- Corporate experience preferred.

- Current marketing team size ( have to build the team from scratch) - have 2 junior members, but the role holder will have to build the team

- Hierarchy in the marketing team - role reports to the CRO and CRO reports to Cofounder.