We have an urgent opening for Marketing Head - Pan India with leading tractor organization
Job Purpose:
We are looking for an experienced Brand manager for a tractor organization, passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that will establish the brand reputation, improve customer experience and drive growth,
Key Responsibilities:
- Create brand plans, brand positioning and go-to- market strategies
- Lead creative development and create motivating stimulus to get targeted population to take action
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Knowledge of ATL & BTL media and how to use it in brand plans
- Briefing the agency; Evaluation of creative
- Brand activation with result-orientation and time and cost ownership
- Developing Execution Plan with Roles & responsibilities
Interested candidate revert ASAP.
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