Head - Marketing - Television Channel

Key Responsibilities:

- Design and implement annual marketing (Communication, Strategic and Brand) plan for the channel.

- Plan and manage the marketing budget of the channels

- Responsible for show- launch related communication (both On Air & Off Air)

- To involve into concept testing (Psychographic profiling of the show - Analyse the content and recognize the strong points) along with the Programming and Research team to understand the show and execute communication aligned to the show.

- Directly responsible for all programming & channel related communication across all mediums, like TV, print, digital, offline etc. This includes:

a) Brand Marketing

b) New Show Launches

c) Sustenance activities for current shows

d) PR

e) Digital marketing

- Ground activation & events

- Communication targeted at 3 groups: Viewers, Ad-sales community, Distribution community

- Responsible for integrating self & the team into Programming to understand product and craft & execute communication consistent with the shows

- Mapping and Understanding the consumer behavior pattern to

- Develop hypothesis and plan communication

- Increase horizontal and vertical distribution (Increase overall consumption of the product)

Preferred Candidates should be from FMCG Companies or should have worked in an FMCG setup at some point of time.