Head - Marketing - Tech Firm

'Candidates with B2C background & Performance Marketing exposure will be considered for the mentioned position. Preferably Mumbai based & immediate joiners only.

Hiring for a leading tech company based on the western suburbs.

Position Objective:

The incumbent shall be responsible for leading the integrated marketing activities to drive business outcomes for the organisation. Key responsibilities includes building a digital marketing culture, driving efficiency in performance marketing across diverse business units, building the brand, allocating resources to special projects and setting short-term and long-term brand goals in sync with business strategy.

Role Responsibilities:

- Design and articulate marketing objectives in line with the business strategy and in discussion with the CEO and business leadership

- Focus on measurability, efficiency and throughput of all marketing efforts. Act as an enabler to each business units' revenue and profitability goals

- Refine and lead the brand strategy in consultation with stakeholders and CEO

- Collaborate with product, digital and tech teams to uncover learner insights and contribute to a more sophisticated and synergistic learner acquisition and GTM model

- Own the creative process across digital and traditional media

- Complete creative planning and execution, customer community development and all Brand related communication

- Brainstorm new and creative growth strategies to support business with consistent outcomes and agile marketing solutions as befits a startup environment

- Collaborating with other company functions to strengthen company reputation, coordinate promotions, and increase reach

- Developing and managing agency relationships (media, PR, design)

- Ensuring brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Serve as key media contact directing all publicity, consumer awareness and image building campaigns in social media and traditional media

- Build a team of crack resources (both inhouse and agency) to support business strategies and brand objectives

- Measure and report to leadership team the performance and assess against goals (ROI and KPIs), set budget targets, manage P&L, etc.

Personality traits:

a. Excellent interpersonal skills.

b. Positive and confident attitude, strong sense of integrity and ethical behaviour.

c. Willingness to learn and adapt, respectful, co-operative, helpful and punctual behaviour.

The incumbent must be a self-starter with very high energy levels and the ability to work independently. Demonstrated strategic thinking, exceptional business skills, sharp analytical outlook is a must. Live the core values of the organisation by demonstrating Ownership mind-set, Innovation at work and engaging all stakeholders effectively.