Head - Marketing - Startup

Title Head: Marketing

Location: Mumbai

Function: BD

Responsibility Level : Senior level

Reporting to: MD

Job Responsibilities: Key Performance Indicators (KPIs)

Strategy and Execution:

- Conceptualizing, planning and implementing a comprehensive marketing & branding strategy (TTL) to ensure strong positioning in the market for achieving growth vis-a-vis targets by executing the marketing strategy

- Formulate, direct and supervise marketing activities to promote coupon magazine

- Market on various digital platform

- Plan & arrange promotional events, road shows, fairs, product presentation in various forums and organizations to establish market

- Market and promote the magazine on various digital forums

- Develop the brand name and awareness for company and supporting the sales team whenever required

- Strategy and Execution - 40%

- Ensure Marketing strategy for 2015-2016 is finalised by ___

- Ensure budget and manpower requirement is finalized by_________

- Ensure visibility of on alteast ____ platforms quarterly/yearly

- Ensure profitability on the investment

- Ensure the sales overhead expenses remains within the budget

Business Intelligence:

- Ensure regular market research to collect market feedback on different products sold from time to time and understand market trend for products

- Keep abreast the current customer trends, their buying appetite and various ways of influencing them

- Conduct in-depth competitor analysis, their marketing plans, branding strategy, associations, offers etc. to build a strong product position for in the market

- Study on various forums where can be promoted and will improves sales

- Business Intelligence - 30%

- Ensure submission of market research and market potential and branding activities on monthly basis

Customer Relations:

- Build and maintain strong working relationship with associations and agencies which would help in branding and promotion of

- Ensure analysis of feedback from key customer to maintain smooth relationship and enhance the magazine

- Customer Relations - 10%

- Report on analysis of customer feedback

Operations, MIS and Documentation:

- Ensure adherence to SOP's formulated and strive continuously to improve the same

- Ensure all relevant information is passed on to internal team of sales and alliances

- Ensure Monthly monitoring of Marketing activities through reports and timely submission of all required MIS to management

- Responsible for safeguarding of all documents and ethical conduct in the organisation

- Operations, MIS & Documentation-10%

- Ensure 100% adherence to policies, &SOP's

- Timely submission of all MIS required

Qualification /Work Experience/ Competencies/ Customers:

Graduate: 7-10 years.

- Knowledge and experience of digital platforms is a must

- Enthusiastic to work with a start-up and drive results

- Extraversion

- Go-getter

- Research Orientation

- Tech-savvy

- Corporate Customers

- Individual Customers

- Others associations

- Brands